Below are list of projects I have worked showcasing within UX Design & Digital Marketing working in-house and for freelance.
Aug 2024 - Jan 2025
Aligning to the business objective of increasing more active known users, CA Live went through an end-to-end upgrade of its app to promote a more personalised experience for its users.
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Aug 2024 - Oct 2025
In preparation for the Australia vs India test match series in 2024, Cricket Australia wanted to know whether its digital products were meeting the needs of all Australian cricket fans, including the South-Asian Australian community.
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Jun 2023 - Current
In preparation for the Australia vs India test match series in 2024, Cricket Australia wanted to know whether its digital products were meeting the needs of all Australian cricket fans, including the South-Asian Australian community.
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Jan 2019 - Feb 2022
As digital marketing coordinator and brand manager for a leading Australian gourmet food company, I was apart of several successful digital marketing and eCommerce initiatives from 2019 to 2022.
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Jun 2022
Working with my Academy Xi team, I worked to design a health progress note website for desktop & mobile for a healthcare start-up. UX frameworks implemented for the project included empathy mapping, customer journey mapping & user flows.
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Jul 2022
Working with my Academy Xi team, I worked to design the prototype of an immersive yoga class app from conceptual development to delivery using a variety of UX frameworks.
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